News From The Herd - August '25

Meet Zebralution at the Frankfurt Book Fair

We’re looking forward to welcoming you at this year’s Frankfurt Book Fair at our stands K36 and J35 in Hall 3.1. Together with experts from sales, product and marketing, we’ll be sharing our vision for value-added distribution, visibility at the zero moment of truth, and digital marketing. Whether audiobook, e-book, self-publishing or direct marketing – together with Open Publishing, Bilandia and Lismio, we offer smart solutions along the entire value chain.

Visit us at our booths – or book your personal meeting now!

Zebralution, Hall 3.1, K36 | Lismio, Hall 3.1, J35

Focus on the future: Lismio unites its strengths in the web app

In light of the dynamic changes in the book market, we are evolving Lismio from a recommendation tool into a comprehensive marketing and performance platform that offers greater reach, relevance and conversion along the entire customer journey. As part of this, we are focusing on our web app and will discontinue the native apps at the end of September, in order to allocate resources specifically to innovation and more powerful tools. 

This allows us to respond more flexibly to market changes and create tailored solutions for the success of our publishers. Naturally, Lismio Cards, playlists and campaigns will continue – and we are doing everything we can to make the transition as smooth as possible.

Curious? Meet us at the Frankfurt Book Fair, Hall 3.1, Stand J35.

The audiobook market in Mexico with Carlos Rojas

The Spanish-language audiobook landscape in Mexico is still in its infancy – but that could soon change. In a recent article in Publishers Weekly, our colleague Carlos Rojas Urrutia shares his insights into the current situation and the untapped opportunities of the Mexican audiobook market.

Carlos discusses the key role that publishers and strategic partnerships will need to play in the future. He emphasises the need to rethink distribution models and to specifically strengthen the digital infrastructure in bookshops and libraries.

News from IGNITE! Publishing with Keith Riegert

In the latest episode of the “IGNITE! Publishing” podcast, US publisher Keith Riegert discusses the growing role of artificial intelligence in the publishing world. From the first use of ChatGPT to the potential of autonomous agent teams, the conversation explores opportunities for increased efficiency – but also ethical challenges and risks to creativity and jobs.

Another highlight of the episode: our colleague Veronica Maidl presents her new column “Data Doc” for the first time – with fascinating data on the alarmingly high number of people with reading and spelling difficulties in Europe.

You can find more content on innovation in the publishing industry in the web magazine.

Exclusive partnership with Deutsche Bahn

We’re entering the next stage of our collaboration with Deutsche Bahn – with tried-and-tested measures and new opportunities. A central element remains the exclusive availability of titles delivered via Zebralution in the Deutsche Bahn ICE Portal.

But that’s not all. Stay tuned for updates on the collaboration this autumn!
We’re looking forward to continuing our successful partnership.