News From The Herd - January '26
- How is search changing in the digital space? with Albrecht Mangler and Peter Schmid-Meil
- Discover audiobook highlights in the ICE Portal – exclusively with Zebralution and Lismio
- How the U40 publishers are shaping tomorrow – IGNITE! Publishing Podcast
- Zebras on Tour: We're kicking off the event season
How is search changing in the digital space?
Following the Arbeitsgemeinschaft von Jugendbuchverlagen e.V. (avj) webinar by our colleagues Peter Schmid-Meil and Albrecht Mangler, which provided fascinating insights into the development of search strategies, a great summary has now been published in Börsenblatt:
"From SEO to GEO: Search is changing – and it's happening now!"
The article takes a current look at the rapid changes in online search and shows how requirements in digital marketing are evolving. Particularly exciting: The shift from traditional SEO measures toward local and context-based search queries – a topic that also influences our daily work.
Want to know more about the topic? Reach out to our experts!
Read the article now (German only) Read the article now (German only)
Discover audiobook highlights in the ICE Portal - exclusively with Zebralution and Lismio
Visiting Germany and traveling on the ICE? Then open the ICE Portal and enjoy a wide selection of audiobooks and audio dramas completely free of charge. Whether thrilling novels, inspiring non-fiction books, or relaxing stories: You have high-quality audiobook entertainment directly at your seat. Simply connect to the WLAN WIFIonICE, enter ICEportal.de in your browser, and you're ready to go.
Our successful cooperation with Deutsche Bahn makes this special offer possible – and in the ICE Portal you'll find a direct link to our marketing platform Lismio to discover even more audiobook variety. Since December, Lismio has become even more visible throughout the entire ICE fleet!
Together, we're bringing audio entertainment to your journey!
Go to ICE Portal Go to ICE Portal
How U40 publishers are shaping tomorrow - IGNITE! Publishing Podcast
In episode 16 of the IGNITE! Publishing Podcast, hosts Daniel Lenz and Albrecht Mangler talk with Jana Ganguly (Kosmos), Dr. Nora Haller (Blessing and Heyne), and Colin Hauer (Hörbuch Hamburg) about the challenges, career paths, and daily work life of U40 executives in a changing market.
Read the complete article on leadership and innovation with Ted Lasso spirit and discover more topics around innovation in the publishing world in our web magazine.
Zebras on Tour: We're kicking off the event season
Our preparations are in full swing, the first bags are packed, and we're ready for the following events:
- 05./06.02. Future! Publish in Berlin
- 19.02. PARIX Audio Day in Madrid
- 10. - 12.02. London Book Fair at stands 2D40 and 2D26
- 19. - 22.03. Leipziger Buchmesse at booth E400, hall 2
We look forward to meeting you!
Reach out to us any time.
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