Next-Level Publishing with AI for Publishers
Zebralution Digital Publishing recently launched an exclusive AI partnership with Hamburg-based technology company QualiFiction GmbH, aiming to take digital publishing to the next level. Through this collaboration, Zebralution gains access to deep technological expertise and a powerful AI infrastructure that goes far beyond manuscript analysis. The result for publishers is a tangible competitive advantage: automated, AI-assisted workflows, smart metadata, more efficient marketing — and significantly greater reach for every single book.
This makes Zebralution the only sparring partner in distribution and marketing to offer scalable content automation and metadata intelligence — and this applies to publishers of all sizes. Thinking beyond the traditional distribution model is part of the company’s DNA, with locations in Germany, the UK, Mexico and the USA. Data-driven publishing, intelligent marketing, and expert support across all areas ensure that publishers are strongly and sustainably positioned in a rapidly evolving book and audio market.
A Competitive Edge for Publishers – Here’s How They Benefit from the Partnership
1. High-impact Metadata - Automated, Targeted, Efficient
QualiFiction’s AI systems analyse content on a semantic level, automatically generate sales-optimised metadata, and significantly improve book visibility across platforms, catalogues, and target audiences. This creates relevance where it matters most — at the point of sale.
2. Content Automation for Maximum Visibility
With AI-generated assets such as automated promotional texts, audience-specific descriptions, and channel-optimised marketing messages, titles are prepared in a way that is both individualised and scalable for diverse target groups — efficiently, with high quality, and measurable impact.
3. Automated Publishing Processes - From Data Management to Market Launch
The integration of QualiFiction’s technology into Zebralution’s infrastructure enables seamless automation of editorial, marketing and technical workflows. Publishers save time and resources and can focus on creative and strategic tasks.
4. Visibility Meets Target Audience - Data-driven and Precise
Instead of scattergun marketing, AI enables content-based targeting, tailored to the theme, tone, and potential of each individual book. This increases hit rates and reduces wastage — resulting in noticeably more sales.
“Together with QualiFiction, we’re creating solutions that help publishers market their titles more intelligently, efficiently and successfully. What matters is the combination of reach and relevance — not just on platforms and in shops, but everywhere our target audiences are active. That’s how we create real purchase impulses and sustainable conversions. This is likely the greatest potential of data-driven, AI-supported publishing. And now we’ve brought in the resources and expertise to actively shape this development.
“Our ambition is to ensure that our AI products don’t just support, but truly create value. Together with Zebralution, we want to deliver visible change — not just as consultants, but hands-on in implementation. We’re both driven by a passion for great content — and that’s the best foundation for this collaboration.”
Read the official press release:
Download PDF (122,39 KB)We are excited that QualiFiction will be continuously and holistically supporting us in product and technology development. The first projects are already underway – more details coming soon.
If you're interested or have questions, feel free to reach out to us at any time: hoerbuch.marketing@zebralution.com.
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