IGNITE! Publishing
Disclaimer: The podcast is in German.
Dwindling target groups, growing media competition and the digital transformation - the publishing industry is under considerable pressure to adapt. Its future is primarily determined by its ability to innovate in terms of business models, products, marketing and sales. However, in the practice of publishing houses - between backlist marketing and big data analysis, cultural mediation and AI challenges - innovations and changes are often difficult to realize. The “IGNITE!” podcast is intended to give publishers innovative impetus on their way into the future. We invite innovators to share their knowledge and experiences.
The podcast will be hosted by Daniel Lenz, Editor-in-Chief of DIGITAL PUBLISHING REPORT, and Albrecht Mangler, Director Marketing Services at Bilandia and Open Publishing (Zebralution Group).
The podcast is accompanied by the web magazine of the same name.
“Ignite!” is a podcast produced by the Zebralution Group together with the DIGITAL PUBLISHING REPORT.
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We always have an open ear for artists and advertisers, offer expert advice and innovative solution concepts. See for yourself!
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