The Berlin-based digital distributor ZEBRALUTION has acquired all shares in its technical service provider Encoding Management Service – EMS effective July 9th, 2019. The sellers of the shares are the EMS founders Marc Radermacher as well as Irmin and Levin Wiechmann. All three founders will remain with the company for the long term: Marc Radermacher will continue as Managing Director, Irmin Wiechmann as Chief Technology Officer not only of EMS, but of the entire ZEBRALUTION Group, and Levin Wiechmann as Creative Director.
ZEBRALUTION has been using EMS technology as a central platform for its business processes since 2005. The decision to acquire EMS GmbH results primarily from the desire of both companies to jointly tackle the further technical development of the EMS platform and the “MMP” customer front-end for labels and publishers in an even more dynamic and agile manner. The updates, features and tools developed in this way will not only benefit ZEBRALUTION, but also the other distributors that use the EMS technology. EMS will continue to operate on the market as an independent company with its own team and customer base.
“This is where what belongs together grows together,” says EMS Managing Director Marc Radermacher, and CTO Irmin Wiechmann explains: “ZEBRALUTION placed the initial order for the development of EMS and MMP at the time and over the years has repeatedly given important impulses for their further development. With this step, we will grow closer together and thus enable improved joint roadmap planning”. Kurt Thielen, CEO of ZEBRALUTION, comments on the transaction as follows: “The DSPs ́ technical requirements are constantly growing and so are the demands on the tools we want to provide to our distribution clients. Therefore, it is the right moment to bring one of the world’s leading service providers for technological infrastructure into our group of companies”. COO Sascha Lazimbat adds: “We are particularly pleased to welcome 13 new colleagues that make up one of the best teams in the industry to the ZEBRALUTION family”.