Over the last couple of months, we’ve been busy collaborating with Frankfurt Book Fair on a white paper about the audiobook market and, in particular, about user behaviour. It has now been published, with the aim of giving you a good overview of the market in 2020.
We’ve made some very interesting findings, which include: the changes in content consummation during the pandemic, interesting differences in device usage, and the lifecycle of an audiobook title.
You may remember the streaming study we presented last year at Frankfurt Book Fair’s Audio Summit. This White Paper took inspiration from that study, containing further research and detailed information about the audiobook market, as well as contributions from international marketing experts.
With the help of our data analysis tool, Audiobook Analytics, we have provided the essential data for this study which is being published by Frankfurt Book Fair. The author is Linda Lee, the former VP at Scholastic Audio and former president of the American Audio Publishing Association.
You can read our White Paper exclusively on the Frankfurt Book Fair website, after logging in with your free user account.
Read the paper here:
Audiobooks: Taking the world by storm